In a precedent-setting decisionunder the mandatory Uniform Dispute Resolution Policy for .com domain name registrations, the owner of FREECREDITREPORT.COM was granted an order transferring into its control 1,017 domain name registrations considered confusingly similar to its TM. The registrations were all variations and misspellings of the FREECREDITREPORT.COM trademark or so-called "typosquatting" registrations.
Given that FREECREDITREPORT.COM may be considered a descriptive term on its face, the decision provides a good example of some of the difficulties encountered when attempting to enforce exclusive rights in such a mark.
Descriptive marks are not immediately eligible for protection as TM's. However, they can become eligible for such protection if used exclusively by one party for an extended period of time so that the mark acquires "secondary meaning" as a TM. The fact that the owner managed to get FREECREDITREPORT.COM registered as a TM in the US on this basis was critical to its success in this case.
